Privacy Policy

1.0 Introduction

Tradebaba (“Tradebaba”, “we”, “our”, or “us”) is committed to protecting the privacy, confidentiality, and security of all users, clients, suppliers, partners, and visitors who interact with our website, platform, and services.

This Privacy Policy explains how we collect, use, process, store, disclose, and protect your personal and business information when you access or use our website and services.

By using the Tradebaba platform, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

2.0 Information We Collect

We may collect and process different categories of information depending on your interaction with our platform and services.

2.1 Information You Provide to Us

We may collect information voluntarily provided by you when you:

  • Register or create an account;
  • Complete onboarding or verification processes;
  • Submit supplier or business information;
  • Request financing or trade support services;
  • Contact customer support;
  • Fill forms or surveys;
  • Subscribe to newsletters or communications;
  • Participate in promotional or partnership activities.

The information may include: Full name, Business name, Email address, Phone number, Residential or business address, Date of birth, Employment or business details, Bank or payment information, Means of identification, Tax or regulatory information, Uploaded documents or verification records, and any additional information voluntarily submitted by you.

2.2 Business and Transaction Information

We may collect information relating to: Purchase orders, Supply chain transactions, Vendor or supplier relationships, Financing requests, Payment records, Logistics and delivery information, Trade documentation, Invoices and receipts.

2.3 Technical and Device Information

When you access our website or platform, we may automatically collect certain technical information, including: IP address, Browser type and version, Device type, Operating system, Website usage information, Login activity, Cookies and analytics data. This information helps us improve website functionality, security, and user experience.

2.4 Communications

We may collect and retain records of communications between you and Tradebaba, including emails, inquiries, customer support requests, feedback, complaints, and telephone conversations where legally permitted.

3.0 How We Use Your Information

Tradebaba uses collected information for legitimate business and operational purposes, including to:

  • Provide trade finance and supply chain support services;
  • Verify identities and conduct onboarding procedures;
  • Facilitate supplier, distributor, and partner relationships;
  • Process payments and transactions;
  • Improve our website, services, and user experience;
  • Respond to inquiries and customer support requests;
  • Communicate service updates and important notices;
  • Prevent fraud, unauthorized access, or misuse of our platform;
  • Comply with regulatory, legal, and compliance obligations;
  • Conduct internal analysis, reporting, and research;
  • Personalize user experience and improve service delivery.

We may also use anonymized or aggregated data for analytical and business improvement purposes.

4.0 Legal Basis for Processing Information

Tradebaba processes personal and business information on lawful grounds, including:

  • Where you have provided consent;
  • Where processing is necessary to provide our services to you;
  • Where processing is required to comply with legal or regulatory obligations;
  • Where processing is necessary for legitimate business interests, including fraud prevention, platform security, operational efficiency, and service improvement.

If you have questions regarding the lawful basis upon which we process your information, you may contact us through the official communication channels provided on our website.

5.0 Consent and Marketing Preferences

Where required by law, Tradebaba will seek your consent before processing certain categories of personal information.

You may choose whether or not to receive promotional or marketing communications from us. Marketing communications may include: Product or service updates, Trade opportunities, Industry insights, Business newsletters, Promotional campaigns or announcements.

You may opt out of marketing communications at any time through the unsubscribe option provided in our communications or by contacting us directly.

Kindly note that certain service-related communications, security alerts, compliance notifications, and transactional updates are necessary for the operation of your account and may not be opted out of.

6.0 Performance of Contract

We may process your information where such processing is necessary for the performance of a contract or business relationship between you and Tradebaba. This includes processing necessary to: Onboard users and business partners, Verify supplier and customer information, Facilitate trade and financing services, Process transactions and payments, Deliver requested services, and Maintain ongoing business relationships.

7.0 Data Sharing and Disclosure

Tradebaba does not sell personal information to third parties. However, we may share information where necessary with: Financial institutions and payment processors, Logistics and supply chain partners, Technology and cloud service providers, Identity verification or compliance partners, Professional advisers and consultants, Regulatory authorities, law enforcement agencies, or government bodies where legally required, and Business partners involved in providing requested services.

We may also disclose information to prevent fraud, enforce our agreements, in connection with business transfers, or where necessary to protect Tradebaba, our users, or third parties.

8.0 Third-Party Links

Our website or platform may contain links to third-party websites, platforms, or services operated by external organizations or partners. Tradebaba does not control and is not responsible for the privacy practices, policies, or content of third-party websites.

9.0 Website Content and User Submissions

All content available on the Tradebaba website remains the property of Tradebaba unless otherwise stated. Users may submit information through the platform, confirming it is accurate, lawful, and does not infringe third-party rights.

10.0 Data Protection and Security

Tradebaba implements appropriate technical, administrative, and organizational measures designed to protect personal and business information. While we strive to maintain high security standards, no method of electronic storage or internet transmission is completely secure.

11.0 Data Retention

Tradebaba retains personal and business information only for as long as necessary to fulfill the purposes for which the information was collected, including operational, contractual, legal, regulatory, accounting, and compliance obligations.

12.0 Automated Processing

Tradebaba may use limited automated systems or technologies to assist with identity verification, fraud detection, risk assessment, service optimization, and website analytics.

13.0 User Rights

Subject to applicable laws, users may exercise certain rights regarding their personal information, including access, correction, deletion, restriction, objection, withdrawal of consent, and lodging complaints.

14.0 Cookies and Analytics

Tradebaba may use cookies and related technologies to improve website functionality, analyze traffic, enhance user experience, and improve security. Users may choose to disable cookies through browser settings.

15.0 Changes to this Privacy Policy

Tradebaba reserves the right to update, amend, or revise this Privacy Policy at any time. Continued use of the platform after updates constitutes acceptance of the revised Privacy Policy.

16.0 Contact Information

For questions, concerns, requests, or complaints regarding this Privacy Policy or Tradebaba’s data handling practices, users may contact us through the official communication channels provided on the Tradebaba website.